Sponsorship advantages disadvantages essay

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sponsorship advantages disadvantages essay

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Kelly,., baur,., bauman,. Tobacco and alcohol sponsorship of sporting events provide insights about how food and beverage sponsorship may affect children's health. Health Promotion journal Of Australia, 22(2 91-96. Retrieved from ebsco database. The authors say there is evidence that company sponsorship is contributing to children's obesity. Food and beverage company sponsorship are more popular at sporting events and school settings. They gathered evidence of popular ongoing company sponsorships from places like pizza hut, who host a reading program.

Advantages and disadvantages

School district have sought out additional funds from donor activities, indirect donations: School District foundations, indirect donations: booster Clubs, just to name a few. The indirect donations are aimed to support actives that would be cut due to budget cuts. In an effort to raise funds school districts have also begun renting school facilities to other organizations. Corporate Sponsorship In Schools Can Harm Students, Experts say. This article says that corporate sponsorship could bring some much needed items to schools with shrinking budgets. The economic crises are also affecting corporations which have resulted in them using advertisement in the schools to make their money. Objectors to corporate sponsorship believe that it will undermine student critical thinking skills. The district feels that corporate sponsorship would generate 1 million a year, which would allow the district to bring back programs that were once marketing cut. I think this article is credible because it has over 50 sections in the. S coving topics in politics, education, and so much more. The huffington Post has won a pulitzer.

Private funds for Public Schools. Clearing house, 74(2. Retrieved from Academic search Premier database. Addonizio reports that as of 1997 students expenses have risen to over 187 billion. The rise in expenses occurred from the rise in teacher's wages, fees paid for handicapped students, and rising cost outside the classroom. Rising expenses is also due to the rise in special education needs that must be provided based on federal laws. The article also states that while expenses are fruit rising for public schools, there is evidence that schools in wealthy districts are not as affected as districts in non-wealthy areas.

sponsorship advantages disadvantages essay

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Just as a merger between two lab organizations is likely to fail if the dual cultures of the firms cannot be amalgamated, true partnerships between corporations and schools should be defined as such, with the relationship clearly delineated from its inception. If communication between stakeholders, including the corporation, school, parents, students, and broader community context in which the relationship exists, can be maintained, controversial issues surrounding corporate sponsorship for public schools can be minimized. The greatest, inherent, and potentially insurmountable obstacle to solid, corporate-school partnerships is the conflicting missions of corporations and schools, but this conflict does not necessarily exist for all types study of corporations. Socially responsible firms which produce healthy products, for example, do exist and could be viable corporate sponsors for schools; this would reduce criticism of larger corporations that produce unhealthy products. However, the alternative perspective is that these firms may not be positioned to invest the same amount of funding in schools as larger, less socially responsible firms. The future of school-corporate partnerships rests precariously in the ability of stakeholders to synthesize their missions; this may mean that schools do not uniformly accept sponsorship from any firm willing to provide it, but, rather, seek out organizations that align more closely to their goals. Additionally, the role of political influence on what is otherwise a social and economic issue has been a fortunate one, and future research should focus on how laws and policies can further interact with schools and corporations to promote mutually beneficial relationships that do not. Annotated bibliography, addonizio,.

Conclusions, in synthesizing the literature regarding corporate sponsorship in public schools, several, overarching themes emerge with respect to the advantages and disadvantages of corporate agendas influencing school systems and, by extension, children. Opponents highlight the role of corporate sales in promoting childhood obesity and brainwashing students to uphold corporate goals and be fundamental consumers at a young age, with these effects disproportionately effecting socially vulnerable populations. Proponents of corporate sponsorship herald the ability of corporate funding to supplement floundering budgets and boost the quality of education for students while promoting community and parent involvement. From this perspective, the targeting of socioeconomically challenged schools is fortunate, indicative of a means of creating greater, social equity rather than taking advantage of underprivileged groups. Both proponents and opponents of corporate sponsorship acknowledge that these school-corporate partnerships are indicative of greater interconnectivity between the social, political, and economic spheres of American society, with the diverging perspectives emerging from the positive and negative attributes of this tri-sphere engagement. This inquiry does not seek to derive concrete conclusions regarding the acceptance or rejection of corporate sponsorship for public schools; rather, it has provided an overview of the arguments promoting and condemning school-corporate partnerships in order to ascertain valuable conclusions. Increasingly prominent in discourse highlighting the forces of globalization and their impact on human society is the notion that purely economic goals are not sustainable ones for organizations and institutions of any kind. Consequently, corporations investing in school interests that acknowledge equality and social justice as part of their mission may be more successful than those that are purely seeking financial gain. Similarly, schools forging connections with firms solely to pad their budgets are unlikely to benefit as much as those able to align the partnership with broader, organizational goals.

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sponsorship advantages disadvantages essay

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The converse perception, however, asserts that corporate sponsorship is not contributing to social inequalities but, rather, promoting greater equanimity through funding. The huffington Post highlights that corporate sponsorship can generate millions of dollars per year, rejuvenate or revive struggling and dismissed programming, and supplement shrinking school budgets. For corporations, the paper same publication acknowledges the blow firms have experienced since the Great Recession of 20, with schools providing an invaluable new sales outlet to floundering organizations. In short, the argument for corporate sponsorship in schools highlights the role of financial benefit in motivating students, supporting schools, and indirectly encouraging parent and community involvement in programming. Public school budgets are increasingly shrinking while costs of public education are rising; this represents a salient challenge to the education field in the twenty-first century. In usa today, an examination of Wisconsin school systems' motivation for corporate partnerships highlighted the "very bleak" state of schools and the need to depend on corporate sponsorship not merely for the provision of supplemental programs but for core programming on which students have come. The school systems were able to make improvements that would have been otherwise impossible, and corporate funding provided an invaluable barrier against further degradation of the area's educational infrastructures.

Undergirding the argument for corporate-school partnerships is the notion that interconnectivity between the social, economic, and political spheres represents a positive evolution in the global community. Specifically, as schools, social institutions, become more informed by corporations, essentially economically driven organizations, the political dimension of society becomes necessarily, concurrently engaged. Larson contends that the recent laws put in place to protect students from corporate agendas that would promote unhealthy eating and, by extension, childhood obesity, represent fortunate policies that do far more than prevent corporate agendas from spilling over into students' eating habits. Additionally, an indirect but positive outcome of increasing corporate sponsorship in schools has been the boost in parent and community involvement resultant from the controversy. Parents and communities have become more participatory in aligning the school agenda with that of corporations, dismissing that which does not conform to their ideals regarding their child's education, and overall promoting corporate social responsibility. Perhaps the most fortunate outcome of corporate sponsorship in schools has yet to come; that being the embrace of schools' ideals by corporations seeking to cultivate social and environmental responsibility.

Specifically, critics highlight the role of childhood obesity, corporate brainwashing, and the targeting of struggling schools as core reasons for condemning school-corporate partnerships. According to kelly., corporate sponsorship in schools is clearly contributing to the childhood obesity epidemic, with a significant portion of the corporations providing sponsorship to schools being food and beverage companies. Sponsorship from soda corporations like pepsi. And fast food chains such as pizza hut are inherent to multiple school initiatives, ranging from sporting events to reading programs; these programs forge connections in the child's psyche between eating and drinking non-nutritious, sugary foods and beverages and physical health and learning, respectively. In an attempt to fuse the missions of schools with the corporate agenda, lines between wellness and commercial consumption become significantly weakened if not dissolved altogether.


Corporate funding is often linked to the amount of food or beverage sales conducted within the context of a school program. Offers the example of a candy company promising to purchase sporting equipment for a school if that school can generate 5,000 worth of sales; this represents a substantial infusion of unhealthy food into the school and surrounding community. Additionally, sales-drives and fundraisers can promote a competitive mindset among students that diverts attention from learning. Young minds are susceptible to corporate marketing, as numerous studies have highlighted, and critics of the corporate-school partnership highlight that students are systematically brainwashed in the very setting that should be promoting critical thinking and higher level thinking skills. The brainwashing of students by corporations is particularly alarming when framing the traditional school-corporate partnership as targeting socioeconomically challenged schools. Larson asserts that corporations are cognizant of the needs of underprivileged schools and take advantage of their underfunded status; very often, these schools are populated by socioeconomically challenged families, many of which live in urban areas of the nation. Consequently, corporations are taking advantage of the social immobility of entire groups of low-income families. Overall, those who condemn school-corporate partnerships do so because of the perception that economic and political goals have no place in schools, a fundamentally social institution which should be promoting equality and justice over financial gain. Support for Corporate Sponsorship in Schools.

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The following inquiry explores the debate surrounding corporate sponsorship in public schools, affording particular attention to advantages and disadvantages of school-corporation partnerships in terms of the social, political, and economic spheres. Corporate sponsorship has hotel emerged prominently during recent years in American public schools. Ideally, corporate-school partnerships represent mutually beneficial relationships through which schools garner funding and corporations are provided a new sales avenue. Both critics and proponents of corporate-school partnerships highlight, however, that interstakeholder communication is critical in order to promote the optimal relationship between corporations and schools. The missions of corporations and schools, for instance, may well be counterintuitive to one another, and, if so, and clear engagement between the organizations can mediate potential problems inherent to the relationship. Skeptics of these arrangements, which vary considerably, posit that even with open communication from all stakeholders, corporate sponsorship adversely affects the interests of students. Opposition to corporate Sponsorship for Public Schools. Three, dominating arguments emerge against corporate sponsorship for schools, all of which highlight the underlying assumption that corporations and schools have fundamentally diverging goals.

sponsorship advantages disadvantages essay

Proponents highlight the ability of corporate funding to infuse diminishing school budgets with much needed financing and the cultivation of parent and community involvement. This inquiry critically explored both sides of this issue, affording attention to future directions in school-corporate arrangements. Introduction, as the forces of globalization become increasingly formidable, specifically defined as the mounting fluidity in movement of people, goods, services, information, and ideas, lines between previously isolated aspects of society are evermore blurred. The social, political, and economic spheres of American society have never been more linked as they are in the twenty-first century, and this unprecedented interconnectivity has generated a wide spectrum of controversies. Public schools serve as a core institution of socialization, the context in which children are educated and prepared for life as contributing citizens. Corporations, increasingly drivers of competition and embodying more power in the global marketplace than many nation-states, are often perceived skeptically when engaging with governmental programs and policies. The role of corporate sponsorship in schools has, by extension, garnered significant condemnation as a result of multiple issues, including the influence of corporations on childhood obesity, overexposure to corporate messages, and the disproportionate targeting of socioeconomically challenged schools. Conversely, corporate sponsorship has been heralded for its ability to provide otherwise improbable incentives to students, to infuse much-needed funding into struggling flush schools, and to facilitate parent and community involvement.

commercials. Change your life with myplate. Goal, gain 2 pounds per week, gain.5 pounds per week. Gain 1 pound per week, gain.5 pound per week, maintain my current weight. Lose.5 pound per week, lose 1 pound per week, lose.5 pounds per week. Lose 2 pounds per week, gender, female. Abstract, significant controversy surrounds the relatively recent emergence of corporate sponsorship in public schools; much of this controversy surrounds the perception of conflicting agendas embodied by economically driven corporations and socially minded schools. The blending of the social, economic, and political spheres of American society, an effect of globalization, has provided the context within which corporate sponsorship is becoming more common. Opponents of corporate-school relationships highlight the role of corporate agendas in supporting childhood obesity and consumer brainwashing, with these two ills disproportionately impacting socially vulnerable populations.

Without sponsors, team owners and officials would be forced to focus on fundraising, which would take the focus away from building the best team possible. When you see local businesses on the jerseys of a little league baseball team, or sponsor stickers covering a stock car, each of those sponsors paid money or provided a service for that exposure. Money from sponsors allows these teams the ability to plan their season, pay for travel and equipment, and advertise to bring in fans. Sports leagues as large as the nfl and ufc also function and rely on sponsorship money. Whenever you hear a product being advertised in a commercial as "the official product" of a certain league, you can be sure sponsorship money was paid for that right. Although not as visible as nascar decals covering their cars, the nfl receives a great deal of money from sports apparel companies, beverage companies and many other products. Being associated for with a league as popular as the nfl is a premier marketing tool for these companies. If not for his many endorsements it's likely that Michael Jordan would not be as famous for certain products as he is today. Starting with his nike shoe deal, he's gone on to endorse products from underwear to sports drinks.

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Sponsorship money is the life blood of major sports lab in America and the rest of the world. Having sponsorship funding allows athletes and organizations to focus more on the training and production of their sports, as well as reduce the stress that comes with finding money to train and put on events. In some sports such as nascar sponsorship presence is very recognizable, but even sports like golf or tennis sponsors factor heavily. For athletes in individual sports, a sponsorship can take them from a part-time amateur athlete to a full-time professional. Athletes such as fighters, track and field athletes and race car drivers rely on sponsorship money to allow them to train full time. Without sponsor money, many would be forced to work full-time jobs and would not have an adequate amount of time to train. This leaves them at a disadvantage facing opponents who have the resources to devote their lives to their sport. From little league baseball all the way up to nascar, teams rely on sponsorship money to function effectively. Without sponsors many of these teams would not survive, and the surviving teams would not be able to travel and compete as easily.


sponsorship advantages disadvantages essay
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  3. Particular attention to advantages and disadvantages of school-corporation. While this can be a benefit, the approach is not typically as effective as traditi onal paid advertising efforts. Sponsorship doesn t allow you to target your audience. Sponsorship money is the life blood of major sports in America and the.

  4. By sponsoring popular sporting events companies significantly impro ve their brand recall value. Nowadays, big corporate houses are not only. Are corporate sponsorships of public schools the best way to achieve the education al and.

  5. By: Nadia laice 1 The following essay will explore the evolution and ever. And the advantages/disadvantages of sponsorship for the parties concerned. Sponsorship advertising is a type of advertising where a company pays to be associated with a specific event.

  6. The most common recognized sponsorship advantages are discussed below: Enhancing a nd/or. Below are most common sponsorship disadvantages. To sum-up, the benefit of sponsorships is a controversial topic, in my point of view the advantages of it overweight the disadvantages. Here we discuss the pros and cons of sponso rship.

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